Brand Activism & Social Impact
We work with founders and C-suite executives who see the opportunity to leverage business as a catalyst for real social change.
Social enterprise has been growing steadily for years, but the blending of business and social activism has supercharged since the 2016 presidential election. Expectations for brands have changed: consumers are quick to throw their support behind - or boycott - companies based on the values they exhibit. Brands that do this well spark engagement, deepen brand loyalty, and drive profits in the process. Brands that stay silent risk losing customers and lingering negative publicity.
We advise leaders on how to navigate this rapidly changing landscape, informing business decisions by anticipating public sentiments. We transform brands’ value sets into authentic social missions that connect with, and galvanize, their audiences.